Events

Video Podcast Series

Serving Clients Well: Making the most of the Account Service Role - Presented by David C. Baker of ReCourses, Inc.

This webinar overviews the essential things to know in serving clients well as a marketing firm. Specifically, the control each party brings to the agency / client relationship, how to shape your role for increased effectiveness, the essence of the account service job description, a summary of how clients wish you would serve them, as well as growing existing accounts as your focus switches from service to expertise.